I’m excited to finally share the project that I was developing in December!
this year is going to be different officially launched today, the first day of winter term for Brock students. It is both a library promotions page with a contest, and a mini-suite of information literacy essentials mainly directed at undergraduate students.
The project originated as a marketing & communications initiative for the new year. Based on an idea from Jonathan Younker, Head of Library Systems and Technologies, Justine decided we should set this up on a completely different website. She has been working with a new Student Advisory Group for the library, and found that when they received information “from the library,” it tended not to catch their attention. Inspired by other brands who have created stand-alone websites that are not overtly pushing the product (a sub-brand? I’m not sure what this is called in advertising lingo), we started looking for hosting sites that might allow us to reach students before they hear “brought to you by the library” and tune out. I took to calling this our not-a-library-website.
Which brings us to Wix. Justine found this incredible site — I’m not sure how. In their own words, “Wix offers you a simple powerful platform to make flash website templates and more” — oh, and it’s free with very minimal ad content on your webspace. It was great to use their simple drag-and-drop functionality to create a funky site with surprising flexibility. Although I’ve learned now that Flash sites are not friendly with some mobile devices, such as iPhones — darn.
Anyway, I used Camtasia to create three screencasts with content determined by a number of factors: issues raised by the Student Advisory Group, frequently asked questions from the reference desk, and tips we felt could make a difference in an undergraduate student’s research process. I did a bit of research into screencast best practices, which I’ll likely write more about in the coming months. The videos were fun to develop, though creating a tidy Camtasia video can be quite the process. In order to set them up on Wix, the videos had to hosted elsewhere so I created a Brock Library YouTube account and did the necessary file conversion.
The contest asks students to watch a video and tell us “how does this help you?” Justine managed to get a winter term gym membership as a prize, which fit perfectly with our ‘new year’s resolutions’ theme. And now it’s live! We’ve already had 10 unique contest entries so far today with over 100 YouTube views since Thursday, which I’d say bodes well. While Wix can’t give us a count on number of hits, we do have the YouTube views counter & I’ve also been promoting the site using bit.ly which counts clicks.
I’m hoping there will be something to learn about screencast content in the student comments ( very interesting so far! I posted excerpts on the ‘your feedback’ part of the Wix site– these aren’t fake!) and I’ve already learned a great deal in the process of rolling out this project. Definitely a great way to start the school year.
As a final note, in my thinking about video tutorials and info lit, I came across a few fascinating projects. I haven’t had a chance to fully digest these, but I know they will influence my work in these areas.
- Tutorials and Online Learning Guides by NCSU. These folks wrote about the development process here & I really think they’ve got something with this focus on CONCEPTS.
- http://projectinfolit.org/ Based at the University of Washington’s iSchool, these researchers are producing some very insightful documents, including the 42 page report, How College Students Seek Information in the Digital Age. I’m still making my way through this puppy.
- Kim Leeder’s post ‘Learning to teach through video’ also offers some interesting thoughts.











